Before Ben & Jerry's launched their ice cream in the United Kingdom,the company conducted extensive research to determine whether the package design was appropriate.The research indicated that British consumers perceived the colors differently than U.S.consumers.The package design was changed accordingly.This type of strategy can be defined as:

Question

Quizplus · Accepted Answer

This strategy is known as product extension-communications adaptation because the product (ice cream) remained the same while the communications (in this case, the package design) were adapted to fit the local market's perceptions and preferences.

Before Ben & Jerry's Launched Their Ice Cream in the United