Campbell's has been marketing soup in Japan for more than 40 years.Early on,Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'm M'm Good" slogan.This compelled Campbell's to develop ads featuring a talking soup can known as "Mr.Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences.As described here,which of the following strategies has Campbell's used in Japan?

Question

Quizplus · Accepted Answer

Campbell's adapted both its product (by developing soup varieties with fish and local spices) and its communication strategy (by creating ads with "Mr. Campbell" instead of the Campbell Kids and the original slogan) to better suit the Japanese market.

Campbell's Has Been Marketing Soup in Japan for More Than