________ provides technical specifications to a subcontractor or local manufacturer,who then oversees production.
A) A joint venture
B) Contract manufacturing
C) Licensing
D) Exporting
E) A global strategic alliance
Correct Answer:
Verified
Q8: The agreements that allows McDonald's franchisees around
Q9: The particular market-entry strategy that company executives
Q10: Starbucks' management team have used only licensing
Q11: A factor which is unrelated to licensing
Q12: Overall,a licensing strategy must be designed to
Q14: Which of the following related to South
Q15: Caterpillar merchandise is gaining popularity as consumers
Q16: McDonald's success in franchising in global markets
Q17: A licensed asset may be a brand
Q18: Franchising has great appeal to local entrepreneurs
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