McDonald's headquarters has learned the wisdom of leveraging local market knowledge by granting franchisees considerable leeway to tailor restaurant interior designs and menu offerings to suit country-specific preferences and tastes.However,franchising is a market-entry strategy that is typically executed with more localization than is licensing.

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The Answer of McDonald's headquarters has learned the wisdom of leveraging local market knowledge by granting franchisees considerable leeway to tailor restaurant interior designs and menu offerings to suit country-specific preferences and tastes.However,franchising is a market-entry strategy that is typically executed with more localization than is licensing.

McDonald's Headquarters Has Learned the Wisdom of Leveraging Local Market