A lesson that can be learned from Anheuser-Busch's experience in Japan is that it is better to give control to a local partner via a licensing agreement rather than making a major investment.

Question

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Anheuser-Busch's experience in Japan illustrates the benefits of adapting to local markets through partnerships. By licensing its brands to Kirin Brewery, a local partner, Anheuser-Busch could leverage Kirin's established distribution network and market knowledge, avoiding the risks and costs associated with a direct major investment. This strategy allowed for a more effective entry into the Japanese market.

A Lesson That Can Be Learned from Anheuser-Busch's Experience in Japan