Saab markets two luxury car models,both prized by drivers for their "quirkiness." About 30 percent of Saab's sales come from the United States,with most of the rest from Western Europe.Which strategy does Saab appear to be using?

Question

Quizplus · Accepted Answer

Saab focuses primarily on a specific market segment (luxury car buyers who appreciate "quirkiness") while concentrating its sales efforts in a limited number of geographic areas (mainly the United States and Western Europe), which aligns with the country concentration/market segment concentration strategy.

Saab Markets Two Luxury Car Models,both Prized by Drivers for Their