McDonald's is an excellent example of a firm that simultaneously employs both a product-differentiation and a cost-leadership strategy since their product differentiation based on cleanliness, consistency and fun in its fast food outlets allowed the company to become the market share leader in the industry and to reduce its costs.

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McDonald's is known for its product differentiation based on cleanliness, consistency and fun in its fast food outlets. At the same time, it has been able to keep its costs low through standardized processes and efficient supply chain management. This is an example of a firm using both a product-differentiation and a cost-leadership strategy.

McDonald's Is an Excellent Example of a Firm That Simultaneously