Firms able to successfully differentiate their products and services are likely to see a decrease in their volume of sales.
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Q19: To the extent that differences in product
Q20: If products or services are perceived as
Q21: Firms with highly differentiated products may have
Q22: McDonald's is an excellent example of a
Q23: Product differentiation helps reduce the threat of
Q25: In fragmented industries firms can use product
Q26: Product differentiation increases the threat of substitutes
Q27: The concept of product differentiation generally assumes
Q28: Product features, product customization, and product complexity
Q29: In emerging industries, product-differentiation efforts often focus
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