When the television show "American Idol" shows the judges drinking beverages from cups with the Coca-Cola label,or when a corporate sponsor places its logo on a NASCAR car,this is an attempt at product differentiation by linking with other firms through

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Product placements involve linking a product or brand with another firm or entity in order to differentiate it from competitors. By showing the Coca-Cola label on American Idol or a sponsor's logo on a NASCAR car, the firms are attempting to make their products stand out and be seen as unique compared to other similar products on the market.

When the Television Show "American Idol" Shows the Judges Drinking