Even today,the managerial mind-set in many companies still favors export selling rather than export marketing.

Question

Quizplus · Accepted Answer

Many companies still prioritize export selling, focusing on direct sales in foreign markets without adapting their strategies or products to meet local needs, rather than adopting a more nuanced approach of export marketing, which involves tailoring marketing strategies to fit the specific demands and cultural nuances of each target market.

Even Today,the Managerial Mind-Set in Many Companies Still Favors Export