Campbell Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience.This type of consumer segmentation by Campbell Soup is referred to as ________ segmentation.
A)demographic
B)occupational
C)psychographic
D)benefit
E)behavioral

Question

Quizplus · Accepted Answer

Campbell Soup is targeting consumers who value convenience, which is a benefit they seek from the product. This is known as benefit segmentation.

Campbell Soup Is Making Significant Inroads into Japan's $500 Million