Which of the following criteria should marketers use when assessing opportunity in global target markets?
A)current size of the segment
B)anticipated growth potential
C)competition
D)compatibility with company's overall objectives
E)all of the above

Question

Quizplus · Accepted Answer

All the options listed are important criteria for marketers to consider when assessing opportunity in global target markets. Current size of the segment helps understand the existing market potential, anticipated growth potential indicates future opportunities, competition provides insight into market saturation and challenges, and compatibility with company's overall objectives ensures strategic alignment.

Which of the Following Criteria Should Marketers Use When Assessing