When Mattel first introduced Barbie in Japan,managers assumed that Japanese girls would find the doll's design just as appealing as American girls did.This may be due to:
A)Barbie's physical features such as long legs and blonde hair.
B)Barbie being a symbol of American lifestyle.
C)the SRC tendency on the part of American managers.
D)the SRC tendency on the part of Japanese consumers.
E)the limited competition for dolls in Japan.

Question

Quizplus · Accepted Answer

The SRC (Self-Reference Criterion) tendency refers to the unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. In this context, American managers assuming that Japanese girls would find Barbie's design appealing without considering cultural differences exemplifies the SRC tendency on their part.

When Mattel First Introduced Barbie in Japan,managers Assumed That Japanese