For consumer products,qualitative research is especially well suited to:
A)get close to the consumer.
B)describe the cultural context of consumer behavior.
C)identify core brand equity.
D)identify what people really feel.
E)all of the above

Question

Quizplus · Accepted Answer

Qualitative research is particularly effective for understanding consumer behavior in depth, including getting close to the consumer, describing the cultural context of their behavior, identifying core brand equity, and uncovering genuine feelings and attitudes towards products or brands.

For Consumer Products,qualitative Research Is Especially Well Suited To