Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products.In one study in an emerging market,engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator.The Whirlpool team recorded a variety of data,such as the amount of time required for the volunteer to finish the task and the number of features used.The basis of this research study was based on the fact that:
A)listening to customers is only possible in America.
B)data collected in the United States should be applicable in other countries.
C)consumers in different countries prefer different types of features.
D)in China,it will be difficult to find enough space in homes to put a refrigerator.
E)in India,refrigerators are seldom used by customers.

Question

Quizplus · Accepted Answer

The research study implies that Whirlpool is interested in understanding how consumers in different markets interact with their products, suggesting that preferences for features may vary by country, which is why they are conducting such studies in emerging markets.

Whirlpool Conducts Usability Studies That Provide Insight into the Ways