Which of the following best sums up the experience of Walt Disney Company executives when creating Disney's theme park in Paris?
A)They were guided by the "think global,act local" principle.
B)They fell victim to the self-reference criterion.
C)They exhibited a geocentric management orientation.
D)They miscalculated the rate of diffusion of innovations in Europe.
E)They had an unbiased perception of existing culture in Europe.

Question

Quizplus · Accepted Answer

Disney executives did not fully appreciate the cultural differences between the United States and France, leading to several missteps in the creation and operation of Disneyland Paris. This is an example of the self-reference criterion, where one's own cultural values and experiences unduly influence decision-making in a foreign context.

Which of the Following Best Sums Up the Experience of Walt