One of the basic elements of sociologist Everett Rogers study on the diffusion theory is the concept of an "adoption process." The first step in this adoption process is:
A)interest.
B)evaluation.
C)trial.
D)adoption.
E)awareness.

Question

Quizplus · Accepted Answer

The first step in Everett Rogers' adoption process, as outlined in his diffusion theory, is "awareness." This stage involves individuals becoming aware of an innovation but lacking full information about how it works.

One of the Basic Elements of Sociologist Everett Rogers Study