Relative advantage refers to how a new product compares with existing products or methods in the eyes of the competitors.

Name: Relative advantage refers to how a new product compares with existing products or methods in the eyes of the competitors.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Relative advantage refers to how a new product compares with existing products or methods in the eyes of the consumers, not the competitors. It's about the perceived improvements the new product offers over the old ones.

Relative Advantage Refers to How a New Product Compares with Existing