There are barriers in Japan for global marketers in terms of attitudes as well as laws.Barriers include all of the following except:
A)any organization wishing to compete in Japan must be committed to providing top-quality products and services.
B)repeat visits and extended socialization with distributors.
C)goods marketed should have a semblance of western products and services.
D)marketers must master the keiretsu system of tightly knit corporate alliances.
E)trust has to be built before conducting successful business.

Question

Quizplus · Accepted Answer

The correct answer is C because the expectation for goods to have a semblance of Western products and services is not a barrier for global marketers in Japan. Instead, Japan values high-quality products and services, relationship building, understanding of the keiretsu system, and trust, regardless of whether the products have Western characteristics.

There Are Barriers in Japan for Global Marketers in Terms