The cell phone division of Toshiba prospered by doing business in the domestic market.When handset sales slowed,Atsutoshi Nishida,president of Toshiba noted,"We were thinking only about Japan.We really missed our chance." This statement is indicative of a(n)________ orientation.
A)polycentric
B)ethnocentric
C)geocentric
D)technocentric
E)regiocentric

Question

Quizplus · Accepted Answer

The statement reflects an ethnocentric orientation, where the company focused primarily on its home market (Japan) and did not consider or prioritize international markets.

The Cell Phone Division of Toshiba Prospered by Doing Business