When Apple, Inc. opened retail stores to sell its computers and iPods, this was an example of
A) forward vertical integration.
B) backward vertical integration.
C) forward horizontal integration.
D) backward horizontal integration.

Question

Quizplus · Accepted Answer

Forward vertical integration involves a company expanding into a distribution channel, such as opening its own retail stores, to enhance its control over the marketing and distribution of its products. In this case, Apple opened retail stores to sell its own products directly to customers, thus increasing their control over the distribution process.