A firm's dominant logic is a common way of thinking about strategy across different businesses.

Name: A firm's dominant logic is a common way of thinking about strategy across different businesses.
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A firm's dominant logic refers to its shared mindset or way of thinking about strategy, which can influence decision-making and behavior across different businesses or units within the same company. This can come from the firm's history, culture, leadership, or industry dynamics, among other factors.

A Firm's Dominant Logic Is a Common Way of Thinking