When a firm implements both a product diversification strategy and a geographic market diversification strategy it is said to be implementing a(n)
A) mixed-market diversification strategy.
B) unrelated-diversification strategy.
C) product-differentiation strategy.
D) product-market diversification strategy.

Question

Quizplus · Accepted Answer

Product diversification strategy refers to expanding a company's product line, and geographic market diversification strategy refers to expanding a company's presence in multiple geographic regions. When a company implements both of these diversification strategies simultaneously, it is known as a product-market diversification strategy.

When a Firm Implements Both a Product Diversification Strategy and a Geographic