P&G's acquisition of Wella in 2003 is an example of a
A) market extension merger.
B) conglomerate merger.
C) vertical merger.
D) product extension merger.

Name: P&G's acquisition of Wella in 2003 is an example of a A) market extension merger. B) conglomerate merger. C) vertical merger. D) product extension merger.
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Quizplus · Accepted Answer

P&G's acquisition of Wella is a product extension merger because it allowed P&G to expand its product line by adding Wella's hair care products to its existing portfolio.

P&G's Acquisition of Wella in 2003 Is an Example of a