The encoding specificity principle refers to the fact that retrieval cues are more effective in stimulating a memory if those retrieval cues

Question

Quizplus · Accepted Answer

The encoding specificity principle states that retrieval cues are more effective if they resemble the context in which the memory was encoded. In other words, if the retrieval cues are similar to what people were thinking about when they formed the memory, they will be more likely to activate the appropriate memory trace. Option A is incorrect because retrieval cues that are based on the sound of the word will not necessarily be more effective than those based on its meaning. Option B is incorrect because there is no evidence to suggest that retrieval cues need to increase excitation in a particular brain hemisphere. Option D is incorrect because there is no evidence that theta waves are necessary for effective memory retrieval.

The Encoding Specificity Principle Refers to the Fact That Retrieval