The most obvious economy of scope that may motivate firms to pursue an international strategy is the potential new customers for a firm's current products or services that such a strategy might generate.

Question

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By expanding into new international markets, firms can gain access to new customers who may be interested in their existing products/services. This can lead to increased sales and revenue, and is an example of economy of scope.

The Most Obvious Economy of Scope That May Motivate Firms