Differences in tastes can be a major challenge for firms looking to sell their products or services outside the domestic market.

Question

Quizplus · Accepted Answer

Cross-cultural differences can impact preferences, values, and beliefs about what is desirable or acceptable in terms of products, packaging, advertising, pricing, and other aspects of marketing. Firms that fail to adapt to these differences may struggle to attract and retain customers in international markets.

Differences in Tastes Can Be a Major Challenge for Firms