In order for the basis of an international strategy to attract new customers, those products or services must address the needs, wants, and preferences of customers in foreign markets at least as well as, if not better than, alternatives.

Question

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For an international strategy to be successful in attracting new customers, it is important that the products or services being offered meet the needs and preferences of potential customers in foreign markets. They must be competitive with, or better than, alternative offerings in those markets.

In Order for the Basis of an International Strategy to Attract