________ can help firms be successful in addressing the local needs of nondomestic customers.
A) Globalization
B) Internationalization
C) Target responsiveness
D) Local responsiveness

Question

Quizplus · Accepted Answer

Local responsiveness refers to a firm's ability to meet the specific needs and preferences of customers in different markets or regions. It involves adapting products, services, and marketing strategies to fit the cultural, economic, and social conditions of each market. By being locally responsive, firms can increase customer satisfaction, build brand loyalty, and gain a competitive advantage in foreign markets.

________ Can Help Firms Be Successful in Addressing the Local