The textbook mentions that because Barnes & Noble spent a large amount of money to build its regular bookstores,it resisted selling books on the Internet. Barnes & Noble resisted selling book on the Internet because of
A) the low capital intensity required to sell on the Internet.
B) fears that sales on the Internet would cannibalize sales in the stores.
C) fears that books were in the early stage of the industry life cycle.
D) fears that the technology required would not be challenging.
E) fears that books could not be amortized.
Correct Answer:
Verified
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