The increased number of news and infotainment options has resulted in __________ in which media outlets focus on a particular interest and aim at a particular audience.

Question

Quizplus · Accepted Answer

Narrowcasting refers to the strategy of targeting media programming at specific populations within society, rather than broadcasting to a general audience. This approach has become more prevalent with the increase in media options, allowing outlets to focus on niche interests.

The Increased Number of News and Infotainment Options Has Resulted