In market research,a perceptual map refers to a way to identify the important things in a product that customers perceive and evaluate.

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A perceptual map is indeed a market research tool used to identify the important attributes or qualities of a product or brand that customers perceive and evaluate. It helps in understanding the perceptions and preferences of customers and how they view different options in the market. This information can then be used to make better decisions regarding product design, marketing, and positioning.

In Market Research,a Perceptual Map Refers to a Way to Identify