There are several techniques for obtaining useful marketing information,including

Question

Quizplus · Accepted Answer

All three techniques mentioned in the question, customer surveys, perceptual mapping, and focus groups, are useful for obtaining marketing information. Customer surveys allow companies to directly ask their customers for feedback on their products, services, and marketing efforts. Perceptual mapping is a technique used to understand how customers perceive a brand or product in comparison to its competitors. Focus groups provide a more in-depth understanding of customer attitudes and preferences and allow companies to identify new marketing opportunities or refine their marketing messages. Therefore, the best choice is E, as it includes all three techniques.

There Are Several Techniques for Obtaining Useful Marketing Information,including