Jill Jones Has Asked for Your Advice in Writing Her

Jill Jones has asked for your advice in writing her business plan. Which of the following should she not do?

A) Be very optimistic in the finance section. Base the proforma income statement on the highest possible numbers for revenue and profit in order to attract investors.
B) Write a very "tight," clear executive summary.
C) Keep the length of the overall plan brief but complete; perhaps not over 50 pages.
D) Be sure that the plan answers the basic questions of what, why, how, and who.
E) Be sure that the plan looks professional.