Established firms will be at an advantage when offering products into existing markets where the customer problem and solution are known.

Question

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Established firms already have resources, brand recognition, and experience addressing customer needs in existing markets. They can leverage their strengths to offer products that meet known customer demands and solve existing problems. This gives them an advantage over new entrants who have to establish their brand and customer base while also developing products to fit existing market needs.

Established Firms Will Be at an Advantage When Offering Products