Making the transition from early adopters to early majority is usually called

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The process of transitioning from early adopters to early majority is commonly referred to as "crossing the chasm," which is described in the book "Crossing the Chasm" by Geoffrey A. Moore. This term refers to the difficulty of moving from a small, niche market to a larger, mainstream market. The "chasm" represents the gap between these two markets and requires a different approach to marketing and product development to successfully make the transition.

Making the Transition from Early Adopters to Early Majority Is