Through advertisements and word of mouth,Xerox has established a mindset in which consumers believe Xerox is the best copier machine company in the United States. This mindset will keep customers from defecting to its competitors. To which type of competition barrier does this refer?
A) Control of Resources.
B) Legal Barriers to Imitation.
C) Reputation.
D) Innovation.
E) Marketing Advantage.

Question

Quizplus · Accepted Answer

This refers to the reputation competition barrier, which is when a company establishes a positive image in the minds of consumers, making it difficult for them to switch to competitors.

Through Advertisements and Word of Mouth,Xerox Has Established a Mindset