In corporations with a strong entrepreneurial culture,the willingness and ability to change

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With the dispersed approach to entrepreneurship, the ability to change is considered to be a core capability. This leads to a second advantage. Because of the entrepreneurial reputation of the firm, stakeholders such as vendors, customers, or alliance partners can bring new ideas or venture opportunities to anyone in the organization and expect them to be well-received. Such opportunities make it possible for the firm to stay ahead of the competition.

In Corporations with a Strong Entrepreneurial Culture,the Willingness and Ability