The 3M Corporation, one of the most highly innovative companies, uses corporate venturing activities to promote innovation. An advantage of this approach is that

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Corporate venturing activities often position the ability to adapt and change as a core capability within a company, fostering an environment that encourages innovation and entrepreneurial thinking. This approach contrasts with environments where new ideas are discouraged, or where there is resistance to change.

The 3M Corporation, One of the Most Highly Innovative Companies