Two broadly defined types of competitive action include
A) posturing and competitive moves.
B) strategic actions and tactical actions.
C) cost leadership and differentiation.
D) retaliation and counterattack.

Question

Quizplus · Accepted Answer

Strategic actions and tactical actions are the two broadly defined types of competitive action. Strategic actions are long-term and significant commitments, while tactical actions are more short-term and flexible responses to competitors.

Two Broadly Defined Types of Competitive Action Include