Molson, Inc. of Montreal and Adolph Coors Co. of Golden, Colorado merged their operations in order to stand up to the
A) continued diversification in the beverage market.
B) competition from Japan.
C) continuing consolidation in the global beer industry.
D) substantial cash outlays to maintain market share.

Question

Quizplus · Accepted Answer

The merger between Molson, Inc. and Adolph Coors Co. was primarily aimed at addressing the continuing consolidation in the global beer industry, allowing them to become more competitive on a larger scale.