Lacee and Abbie are two interns with Cinnabon for the summer. They are asked to come up with a content marketing strategy for the brand. Before deciding on what they need to create, what is the first step Lace and Abbie need to take?
A) They need to test out the Cinnabons for research purposes.
B) They need to conduct a content audience to determine which assets that have worked before.
C) They need to brainstorm more ideas that are lit for Generation Z audiences for the brand.
D) They need to research and determine what are the current trends in content marketing.

Question

Quizplus · Accepted Answer

The first step in creating a content marketing strategy is to understand the audience. Conducting a content audit to determine which assets have worked before helps in understanding what resonates with the audience, guiding the strategy effectively.

Lacee and Abbie Are Two Interns with Cinnabon for the Summer