False influencers are not that impactful in the social media industry. They do not do harm to brands and other influencers.

Question

Quizplus · Accepted Answer

False influencers, or those who use deceptive practices to appear more influential than they are, can harm brands by damaging their reputation, wasting marketing budgets on ineffective partnerships, and misleading consumers. They can also create an unfair competitive environment for genuine influencers.

False Influencers Are Not That Impactful in the Social Media