A common metric that is used to evaluate whether to amount of time and financial support given to a campaign is referred to as ______.
A) return on influence
B) return on relationships
C) return on investment
D) return on engagement

Question

Quizplus · Accepted Answer

Return on Investment (ROI) is a common metric used to evaluate the effectiveness of a campaign, measuring the amount of return relative to the campaign's cost.

A Common Metric That Is Used to Evaluate Whether to Amount