Individuals who want to be part of the community, but they are also willing to put for their name and reputation to endorse brands is referred to as ______.
A) influencer marketing
B) advocacy marketing
C) engagement marketing
D) human interaction marketing

Question

Quizplus · Accepted Answer

Advocacy marketing refers to the strategy where individuals are willing to endorse brands or products based on their positive experiences or beliefs in the brand's values, often putting their own reputation on the line to do so. This is different from influencer marketing, which primarily involves individuals with large followings promoting products, often as part of a paid arrangement. Engagement and human interaction marketing focus more on the methods of interaction with customers rather than the endorsement aspect.

Individuals Who Want to Be Part of the Community, but They