Cersei is exploring her takeover of the social media world with her new agency, Lannister Solutions. She is in the midst of constructing her measurement plan, and she wants to explore how effective her content has been in her campaign. She has been collecting information like likes, comments, and engagement metrics. What is she focusing on?
A) outputs
B) outcomes
C) activities
D) inputs
Correct Answer:
Verified
Q11: _ is more aligned with conative outcomes
Q12: Laura is interested in finding out more
Q13: It is important for social media professionals
Q14: Budgets operate like guidelines for a social
Q15: Measurement is more than just collecting data
Q17: Roger is looking to evaluate the effectiveness
Q18: The cost for the advertiser to the
Q19: Which type of outcomes focuses on audience
Q20: When you are implementing a measurement strategy,
Q21: How can a measurement strategy be integrated
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