If someone wants to create an attitude that will last a long time, he or she should use the________ route of persuasion. If someone wants to create an attitude that will last only a short time, he or she should use the ________ route of persuasion.

Question

Quizplus · Accepted Answer

The central route of persuasion involves thoughtful consideration of the arguments presented, while the peripheral route relies on cues such as the attractiveness of the speaker or the use of emotional appeals. Attitudes formed through the central route are more likely to be long-lasting, while those formed through the peripheral route are more likely to be short-lived.

If Someone Wants to Create an Attitude That Will Last