Whereas traditional Business Communication tends to emphasize ________, Business Communication 2.0 focuses more on ________.
A)discussion, lecture
B)collaboration, isolation
C)control, influence
D)permission, intrusion

Question

Quizplus · Accepted Answer

C)Business Communication 2.0 recognizes that few audience members like to be dictated to with iron-clad pronouncements. Business Communication 2.0 instead tries to influence the audience by allowing the audience to interact in the content of the message itself. When compared to traditional Business Communication, control is lost in Business Communication 2.0, but credibility and persuasiveness are usually gained.

Whereas Traditional Business Communication Tends to Emphasize ________, Business Communication