A canvasser for a candidate using software on a smartphone to survey potential supporters and then syncing the phone with a database that tracks citizens' preferences and concerns is participating in

Question

Quizplus · Accepted Answer

Microtargeting involves using data and technology to identify and communicate with specific groups of voters, often by tracking their preferences and concerns to tailor messages and outreach efforts.

A Canvasser for a Candidate Using Software on a Smartphone