The ability of advertisers to target African Americans on Black Entertainment Television (BET) or Latinos on Telemundo is due to

Question

Quizplus · Accepted Answer

Media segmentation is the process of dividing a market into smaller, more targeted groups based on shared characteristics. In this case, advertisers are able to target African Americans on BET or Latinos on Telemundo because these networks have a specific audience that is more likely to be interested in their products or services.

The Ability of Advertisers to Target African Americans on Black